I art directed the reimagining of the Paul Frank Industries family of characters "GROWN-DOWN" into their preschool selves. I provided brand authenticity and led the creation of branding and packaging style guides based on the bright color palette, creative spirit and lovable characters of Paul Frank.

This led to a new Julius Jr. series which ran for four seasons on Nick Jr. and was supported by top licensees, including exclusive partnerships with Fisher Price, Penguin Random House and many other notable brands.